Messaging Strategy Opportunities for Mobile Apps with In-App Messaging It's vital that in the beginning stages of using an app a customer should be shown the value that they can be getting so the product ultimately becomes something that someone will use all the time.
Messaging Strategy How Big Tech Companies Use In-App Messaging Instead of interrupting your users with a random or irrelevant in-app message, you could actually use a wealth of user data to create targeted in-app messages that actually add value, further increasing engagement many times over.